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Captions benefit everyone, but they鈥檙e imperative for making video content accessible to people who are deaf or hard of hearing.
5 reasons why you听should听caption听your听video content
Accessibility
When you make your content accessible, you allow people who might be deaf or hard of hearing to have access to the videos you produce. More than 5% of the world's population has some form of听hearing loss, by adding captions there is an opportunity to serve and reach this group.听Accurately captioning content is an听inclusive step which, can have a听dramatic impact not only for learning and teaching but also for听student marketing content. 麻豆传媒视频网站 is now as open and inclusive as possible and accessibility is a core component of the university听marketing plan.
If you鈥檙e not sure how to add captions to your video content, we鈥檝e created a听guide on how to that. We also show how you can do this for whatever platform you are using - not just Mediacentral.
Helping people with English as a听Second Language (ESL)
If you want to reach a larger audience, you should add captions听to a video to make it easier for non-native English speakers to understand.听
Viewing videos with captions over the spoken audio allows learners to develop an ear for the more nuanced features of the English language, especially when idioms and slang terms are used.听By offering captions, you鈥檙e aiding the viewer in their use of听vocabulary, spelling, pronunciation, syntax, and many other linguistic features.
Improve the average video watch time
Captions tend to grab and hold an audience鈥檚 attention, people are more likely to watch a video to its听completion if they have the option to turn on captions.听
If you鈥檝e听jotted down notes at a lecture, knowing that this will assist you to recall the information at a later date, then you have听experienced how effective it is to engage听multiple senses. An audience听subjected to a continuous flow听of information听from multiple directions听is more likely to remember the听content in a video when the message is reinforced with text.
Indexing for search engine optimization (SEO)
Search engines can鈥檛 crawl video. However,听they can crawl the text on websites. If it is important to听rank your video听higher听on Google, then add captions and a transcript to your video.
User Experience
80% of people who use captions are not听deaf or hard of hearing.听Captions give an听audience the ability to enjoy video听content听regardless of the environment they are in. This is听useful听when听an individual is in a听noisy area听or when it's important that there is a听need to focus on the speech in the video and especially when the speech is difficult to understand.听Using captions gives听viewers wherever and听whenever the听flexibility to watch in a way that suits them.