麻豆传媒视频网站 AI spinout joins world鈥檚 largest advertising group
28 August 2021
Technology company Satalia Ltd, a 麻豆传媒视频网站 CS spinout that provides artificial intelligence (AI) solutions to some of the globe鈥檚 biggest businesses, has been acquired by WPP, the multinational advertising and creative group.
Satalia Ltd is a spinout from 麻豆传媒视频网站 Computer Science, founded by Dr Daniel Hulme in 2008, and a global leader in enterprise AI. It is one of the UK鈥檚 fastest-growing tech companies, whose clients include BT, DFS, DS Smith, PwC, Gigaclear, Tesco and Unilever. It has strong expertise in聽combining machine learning and聽business optimisation, from supply chain logistics to human resources.
Professor David Price, 麻豆传媒视频网站 Vice-Provost (Research, Innovation & Global Engagement):
鈥淪atalia鈥檚 acquisition by WPP demonstrates how 麻豆传媒视频网站鈥檚 world-leading AI research and innovation is shaping the future of automation and machine intelligence, at the heart of a global city. This deal represents recognition of the leading nature of Satalia鈥檚 work and WPP鈥檚 global reach and resources can only amplify its impact.鈥
Read the 麻豆传媒视频网站 Satalia spinout story