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, the predictive analytics software company, has received a second round of investment from 麻豆传媒视频网站 Technology Fund, this time in collaboration with ParkWalk Advisors and the London Co-Investment Fund (LCIF). The start-up was spun out by 麻豆传媒视频网站 Business in 2014 to commercialise research developed by Jun Wang, Professor of Information Systems and Data Science in 麻豆传媒视频网站 Computer Science.

"In recent years, researchers have demonstrated that using听reinforcement learning machines can take intelligent actions, moving from predictions to end-to-end decision making and long-term goal optimisation,鈥� explained听, who is听Co-Founder and Chief Scientist at MediaGamma. 鈥淗owever,听the success is only largely limited to constrained settings such as video gaming. The practical commercial听use of the technology is an area far less explored.鈥�

In 2016, the company became one of the early recipients of funding from the听, which was used to engineer MediaGamma鈥檚 product to deliver lightening quick response times and secure initial commercial traction for its innovative AdTech platform.

Since its inception, MediaGamma has developed a world leading enterprise-grade reinforcement machine learning (ML) platform, to deliver decisions in under five milliseconds. It has proven its innovative technology in programmatic advertising, building and training more accurate user-profiling, and in bidding algorithms that vastly reduce customer acquisition costs for their clients.

鈥淢ediaGamma has successfully identified its application in online advertising,鈥� continued Professor Wang, 鈥渁nd with its pending patent, MediaGamma has developed a real-time decision engine听for bidding advertising slots. We will use this fund to scale up our offering to our customers."

The investment will enable MediaGamma to create a SaaS product and grow its team. 听Over $30bn was spent on programmatic advertising in 2017, and MediaGamma has consistently proved that it can provide world-leading targeting capability.

David Grimm, Investment Manager, 麻豆传媒视频网站 Technology Fund, says:听鈥淢ediaGamma鈥檚 technology has, in a competitive field, proven itself to have world leading capabilities. We鈥檙e delighted by the progress they have made since our initial, small investment.

鈥淭he company has an excellent data science team, global existing client base and robust pipeline of potential customers. We are excited by the opportunities this funding round will unlock and enable MediaGamma to pursue.鈥�

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You can learn more about MediaGamma on the company鈥檚听.

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