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In today鈥檚 globalised environment, we need to ensure that 麻豆传媒视频网站 is fully engaged with our increasingly interconnected world, projecting our values, work and the benefits that we deliver for society.
Case study: 麻豆传媒视频网站 Instagram channel
麻豆传媒视频网站鈥檚 Communications and Marketing team have been developing the @ucl Instagram account to create an engaging and positive channel to communicate with key audiences 鈥� current and prospective students and alumni. The channel fosters the 麻豆传媒视频网站 community through sharing highlights of campus life, student activities and achievements and providing support and information for students in an informal and creative way.
Students have been inspired to engage with 麻豆传媒视频网站 Instagram through the #love麻豆传媒视频网站 competition, which has been running successfully for the past four years. The competition encourages students to share their shots of 麻豆传媒视频网站 life using the hashtag #love麻豆传媒视频网站 and awards eight monthly prize winners and one overall winner for each academic year. The competition has amplified 麻豆传媒视频网站鈥檚 student voice and created an abundance of user-generated content that authentically shows campus life from every angle. At the end of 2017, there were听7,300 posts on Instagram using #love麻豆传媒视频网站.
麻豆传媒视频网站 Instagram is a popular channel with posts receiving high engagement. Between October and December 2017, the average 鈥榣ikes鈥� per image were close to 2,000. Followers of @ucl Instagram are rapidly growing and have almost doubled since September 2016 to more than 41,000 in December 2017. Instagram has become one of 麻豆传媒视频网站鈥檚 top performing social channels.
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