| Course Description: Presenter Information:
The session is delivered by the Â鶹´«Ã½ÊÓƵÍøÕ¾ Media Relations team, the university's central press office. Our team regularly secures global media coverage of Â鶹´«Ã½ÊÓƵÍøÕ¾ research, and consists of experienced communications professionals and former journalists who have worked at news outlets such as the Guardian, Mirror and Press Association. How to work with Â鶹´«Ã½ÊÓƵÍøÕ¾'s Media Relations team to promote academic work in the external news media, by gaining a better understanding of how newsrooms operate and what makes a strong news story.
Aimed at doctoral researchers and academic/research staff who have had little or no experience of working with the media and who want to learn more about how best to work with the Â鶹´«Ã½ÊÓƵÍøÕ¾ Media Relations Team and present their research to national and international journalists and news outlets.
This session will cover:
- Introduction to working with Â鶹´«Ã½ÊÓƵÍøÕ¾ Media Relations
- Why do media engagement, and how to make it work for you
- What makes a research story 'newsworthy' ? finding your news hook
- The press release process ? understanding embargoes and quality control
- Storytelling, writing and interview tips
- Â鶹´«Ã½ÊÓƵÍøÕ¾ media success stories - why they made headlines
- Different channels and ways to promote your work
By the end of this course you will be able to:
- Know who to contact in the media team and how we can help
- Know what makes the news and understand what the key elements of a press release are
- Have a better understanding of how the UK media works and how to promote your work to more audiences
- Have more confidence in speaking to the media
- Know how to add yourself as a media expert and deal with media requests
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